Hans Klok: THE BEAUTY OF MAGIC with Pamela Anderson
In 2007 the Beauty of Magic, was the new Las Vegas magic show to see when visiting the town. With the international television and film star Pamela Anderson joining illusionist Hans Klok, the world’s fastest magician, in the Beauty of Magic, the new show at the Planet Hollywood Resort & Casino Theater for the Performing Arts was simply eye popping fabulous. I was able to catch the show while I was in Las Vegas at a convention for IT developers/managers that covered a huge number of relevant topics. I especially enjoyed the completely non-traditional presentation by Bob Sakayama of TNG Earthling focused on the ethics of search. Bob is a well known SEO who has been hugely successful for a wide range of clients. His presentation demonstrated how thoroughly Google has not only monopolized the search results, but also the mindset of online business to the extent that people actually believe that to do anything counter to Google's guidelines is somehow unethical. Philosophy can be so empowering when addressing topics of ethical business behavior. Bob accurately predicted that the glow of Google would fade when the commercial interests behind the technology becomes more apparent. We're there already in my mind. Our second evening in Las Vegas we attended the Beauty of Magic show. As one would expect from Las Vegas shows it was pretty spectacular. This website was originally created to promote thew show. The content below is from the site's archived pages.
The stage spectacular combines the illusion of Klok, fresh off his sold out European tour with the brand new illusions created just for Las Vegas with the electrifying Anderson in a completely new production.
"I love magic! I love doing things out of the ordinary and of course I'm always up for an adventure, as this will definitely be one" said Anderson, the former "Baywatch" star. "I knew that one day my dream of being a Vegas showgirl would come true — even better a magician's assistant. It's every girl's fantasy. I'm thrilled!"
"Pamela Anderson is the kind of international superstar that transcends entertainment," said Klok. "Audiences are going to be amazed when they see what she can do in our show."
After performing his first magic trick at the age of ten, Hans Klok went on to win a number of magician championships as a young man, including the European Youth Magician Champion Trophy, the Tommy Cooper Trophy and first prize at the Grand Prix of The Netherlands. He soon began to appear on television specials in both Europe and the United States, including "The World's Greatest Magic" on NBC and "The Masters of Magic" on ABC. Now hailed as the fastest magician in the world and "The Dutch Copperfield," Klok's live stage shows have been selling out large arenas throughout Europe and Asia for the past decade.
The Beauty of Magic is produced by Stage Entertainment in conjunction with Planet Hollywood Resort & Casino.
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Pamela Anderson, one of the most recognized faces in the world, can now add magician’s assistant to her extensive resume. The international television and film actress, Playboy Playmate, producer, spokesperson, model, author, and “Supermom” of two will join “the fastest magician in the world,” Hans Klok, onstage at the Planet Hollywood Resort and Casino in Las Vegas in the new show HANS KLOK: THE BEAUTY OF MAGIC. "I love magic! I love doing things out of the ordinary and of course I'm always up for an adventure, as this will definitely be one,” said Anderson. “I knew that one day my dream of being a Vegas showgirl would come true -- even better a magician's assistant. It's every girl's fantasy. I'm thrilled!”
The stage spectacular will combine the illusions of Klok, fresh off his sold-out European tour with brand new illusions created just for Las Vegas, with the explosive Anderson in a completely new and unique production, featuring 14 dancers and over 40 illusions. Anderson was discovered at a Canadian Football League game when her image was shown on the stadium’s big screen. The crowd erupted in applause when the twenty-one year old blonde displayed her Labett’s Brewing shirt. Labett’s executives immediately saw her beauty and offered her a modeling contract. In 1989 Anderson graced the cover of Playboy and has since been on the cover more than any other person, a record eleven times. She soon propelled herself to international superstardom with roles on “Baywatch” and as Tim Allen’s Tool Time Girl on “Home Improvement.” In 1998 Pamela teamed up with JF Lawton to produce “VIP”, a tongue-in-cheek comedy in which she also starred. Pamela has, for the last ten years, been the most downloaded woman on the internet. She is a dedicated mother who has raised her children on her own. As an animal rights advocate, her tireless work for PETA earned her the Linda McCartney Award in 1999 and in 2006, Anderson was given a star on Canada’s Walk of Fame for her years as a model and actress. “Pamela Anderson is the kind of international superstar that transcends entertainment,” said Klok. “She is absolutely gorgeous and audiences are going to be amazed when they see what she can do in our show.”
HANS KLOK is one of the entertainment world's leading stage magicians, known as “the fastest magician in the world” and referred to as “The Dutch Copperfield.” His new show HANS KLOK: THE BEAUTY OF MAGIC at the Planet Hollywood Resort and Casino is bringing his incredible talents to Las Vegas.This stage spectacular combines the illusions of Klok, fresh off his sold-out European tour, with the explosive Pamela Anderson in a completely new and unique production. This one-of-a-kind show features 40 illusions, including brand new illusions created just for Las Vegas, as well as 14 sensational dancers. Born in a small town in Holland, Hans first became fascinated with magic when his grandfather gave him a simple box of magic tricks for his tenth birthday. With the help of his father, Hans began devising new illusions and won a number of magician championships as a young man, including the European Youth Magician Champion Trophy, the Tommy Cooper Trophy and first prize at the Grand Prix of The Netherlands. Hans was soon recognized for his legendary speed, which has since become his trademark. In 1996 he performed on NBC’s spectacular “The World's Greatest Magic,” broadcast live from Caesar's Palace in Las Vegas, where he performed for a national audience of 60 million. In 2003, Hans become an official ambassador for UNICEF touring his “History of Magic” show over 60 cities throughout Europe and Dubai. The following year he became the very first international artist to tour China performing at 64 venues in eight weeks. Hans joined Stage Entertainment in 2005, one of the world’s largest and most successful live entertainment companies. The Magic division of Stage Entertainment was founded especially to accommodate him. In 2006, Hans reached his largest audience. The international football body, FIFA, recognized Hans’ talent and asked him to perform for the FIFA World Football Championship in Germany. More than 500 million people in 152 countries saw Hans make the World Trophy appear.
More Background On HansLasVegas.com
HansLasVegas.com functioned as the official promotional website for a major Las Vegas stage production during the mid-2000s, serving as a digital gateway to Hans Klok: The Beauty of Magic. The site was created during a period when Las Vegas entertainment marketing was rapidly evolving, blending celebrity branding, international performance credentials, and immersive digital storytelling into cohesive promotional platforms.
At its core, HansLasVegas.com was designed to introduce American audiences—many of whom were unfamiliar with European stage magicians—to Hans Klok, a Dutch illusionist already celebrated internationally for his speed, technical precision, and large-scale illusions. The site framed the show as both a spectacle of classic magic and a contemporary entertainment event enhanced by celebrity collaboration, theatrical dancers, and high production values.
Today, HansLasVegas.com survives primarily through archived snapshots, offering insight into how live entertainment was marketed online before the rise of social media–driven promotion and mobile-first design.
Purpose and Goals of the Website
The primary purpose of HansLasVegas.com was to promote a limited-run Las Vegas residency. Unlike artist fan sites that evolve over decades, this website was intentionally focused on a specific production, venue, and timeframe.
Its goals included:
Introducing Hans Klok to North American audiences
Highlighting the uniqueness of the Las Vegas production
Leveraging celebrity involvement to broaden appeal
Providing press-ready information for media outlets
Driving ticket sales and tourism interest
The website emphasized immediacy and spectacle rather than long-term archival depth, reflecting its role as a marketing engine rather than a historical record.
Historical Background of the Production
The Beauty of Magic premiered in Las Vegas in 2007 at Planet Hollywood Resort & Casino. The show was conceived as a 90-minute stage spectacle combining rapid-fire illusions, elaborate stagecraft, dancers, and celebrity participation.
Hans Klok had already established himself internationally through sold-out tours across Europe and Asia, television appearances, and high-profile performances at global events. The Las Vegas residency represented a strategic attempt to translate that success into the American entertainment market.
A central element of the production’s publicity was the participation of Pamela Anderson as Klok’s onstage assistant. Her involvement brought mainstream media attention well beyond traditional magic circles, ensuring coverage from entertainment press, celebrity magazines, and television outlets.
HansLasVegas.com reflected this positioning by balancing Klok’s professional credentials with Anderson’s star power, presenting the show as a crossover event appealing to both magic fans and general audiences.
Ownership and Production Structure
The production behind The Beauty of Magic was mounted by a major international entertainment company with extensive experience producing large-scale theatrical events. The website’s polish, tone, and structure reflected this corporate backing.
HansLasVegas.com did not function as an independently owned artistic website but rather as part of a coordinated promotional campaign involving:
The show’s producers
The host casino and theater
Public relations firms
Media partners
This structure influenced both the content and lifespan of the site. Once the show concluded its run, the website ceased to be actively maintained, transitioning into an archival artifact rather than an updated platform.
Design and Content Strategy
HansLasVegas.com followed design conventions common to high-profile entertainment websites of the mid-2000s. The site emphasized bold headlines, dramatic language, and visually driven storytelling.
Key content elements included:
Biographical profiles of Hans Klok and Pamela Anderson
Descriptions of the show’s illusions and staging
Quotes from press releases and interviews
Background on the production’s scale and ambition
Venue and scheduling information
The copy was written in a promotional tone, frequently highlighting superlatives such as “fastest,” “spectacular,” and “world-class.” This language aligned with Las Vegas marketing norms, where entertainment offerings compete aggressively for attention.
Audience and Target Demographics
HansLasVegas.com targeted a broad and international audience. The site was designed to appeal to:
Tourists visiting Las Vegas
Convention attendees seeking evening entertainment
Fans of celebrity culture
Casual audiences curious about large-scale magic shows
International visitors familiar with Hans Klok from European media
Importantly, the site assumed limited prior knowledge of Hans Klok among American visitors, dedicating significant space to explaining his background, achievements, and reputation abroad.
Popularity and Public Reception
During its active period, HansLasVegas.com benefited from substantial media interest driven by the show itself. Coverage in entertainment publications and newspapers helped direct traffic to the site, particularly around the show’s opening.
Public reception of the show was mixed but engaged. Audiences responded positively to the production’s energy, pacing, and visual spectacle. Critics, however, varied in their assessments, with some praising the ambition and others questioning the balance between celebrity presence and magical substance.
The website did not attempt to address criticism directly; instead, it maintained a confident promotional stance focused on spectacle and star appeal.
Press and Media Coverage
HansLasVegas.com functioned as an extension of the show’s press strategy. It mirrored language used in press releases and interviews, ensuring consistency across media channels.
Media attention often focused on:
The collaboration between Hans Klok and Pamela Anderson
The scale of the production
Klok’s reputation as an international performer
The novelty of the Las Vegas residency
This coverage helped position the show as an event rather than a traditional magic performance, aligning it with the broader entertainment ecosystem of the Strip.
Cultural and Social Significance
From a cultural perspective, HansLasVegas.com documents a transitional moment in live entertainment marketing. It represents:
The integration of European stage traditions into American venues
The increasing role of celebrity branding in theatrical productions
The use of dedicated websites as primary promotional tools before social media dominance
The site also reflects how magic adapted to remain relevant within a crowded entertainment market, emphasizing speed, spectacle, and collaboration rather than mystery alone.
Archival Value and Digital Legacy
Although no longer active, HansLasVegas.com holds considerable archival value. Through preserved versions on web archives, researchers and historians can examine:
Early 2000s entertainment web design
Promotional language used by major productions
The evolution of Las Vegas show marketing
The role of standalone websites in pre-social-media campaigns
In this sense, the website functions as a time capsule—capturing how entertainment brands communicated with audiences at a specific technological and cultural moment.
Known For and Lasting Impact
HansLasVegas.com is best known for documenting:
Hans Klok’s Las Vegas residency
The Beauty of Magic production
A high-profile celebrity collaboration
A brief but notable chapter in Las Vegas entertainment history
While the site itself is no longer maintained, its content continues to circulate indirectly through archives, citations, and references within discussions of magic, celebrity collaborations, and Las Vegas show history.
HansLasVegas.com was a focused, professionally produced promotional website that played a central role in introducing an international magician to American audiences during a high-profile Las Vegas residency. Its content, tone, and structure reflect the priorities of mid-2000s entertainment marketing, emphasizing spectacle, celebrity, and immediacy.
Today, the site’s significance lies not in ongoing updates but in its archival presence. As a preserved digital artifact, HansLasVegas.com offers valuable insight into how live entertainment was packaged, promoted, and positioned during a pivotal era in both web history and Las Vegas culture.